The future of retail loyalty schemes

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	11-21
Journal	Journal of Targeting, Measurement and Analysis for Marketing
Volume	7
Issue number	1
Publication status	Published - 1998

Keywords

@article{8fa7e08ea48442349581bdf7c9b094ef,

title = "The future of retail loyalty schemes",

keywords = "Business and management studies",

author = "R East and A Hogg and W Lomax",

year = "1998",

language = "English",

volume = "7",

pages = "11--21",

journal = "Journal of Targeting, Measurement and Analysis for Marketing",

issn = "0967-3237",

publisher = "Palgrave Macmillan Ltd",

number = "1",

}