| Original language | English |
|---|---|
| Pages (from-to) | 1232-1260 |
| Journal | Journal of Marketing Management |
| Volume | 27 |
| Issue number | 11-12 |
| DOIs | |
| Publication status | Published - Oct 2011 |
Keywords
- Business and management studies
Lesley Ledden, Stavros P. Kalafatis, Alex Mathioudakis
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 1232-1260 |
| Journal | Journal of Marketing Management |
| Volume | 27 |
| Issue number | 11-12 |
| DOIs | |
| Publication status | Published - Oct 2011 |