The impact of digital corporate branding on consumer - company identification

Jaywant Singh; Claudia Simoes

The impact of digital corporate branding on consumer - company identification

Jaywant Singh, Claudia Simoes

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2015
Event	2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing - Bari, Italy Duration: 14 Jul 2015 → 18 Jul 2015

Conference

Conference	2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing
Period	14/07/15 → 18/07/15

Bibliographical note

Organising Body: Academy of Marketing Science USA

Keywords

Business and management studies

Cite this

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title = "The impact of digital corporate branding on consumer - company identification",

keywords = "Business and management studies",

author = "Jaywant Singh and Claudia Simoes",

note = "Organising Body: Academy of Marketing Science USA; 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing ; Conference date: 14-07-2015 Through 18-07-2015",

year = "2015",

language = "English",

}

TY - CONF

T1 - The impact of digital corporate branding on consumer - company identification

AU - Singh, Jaywant

AU - Simoes, Claudia

N1 - Organising Body: Academy of Marketing Science USA

PY - 2015

Y1 - 2015

KW - Business and management studies

M3 - Paper

T2 - 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing

Y2 - 14 July 2015 through 18 July 2015

ER -