The impact of word of mouth on intention to purchase currently used and other brands

Robert East; Jenni Romaniuk; Rahul Chawdhary; Mark Uncles

The impact of word of mouth on intention to purchase currently used and other brands

Robert East
, Jenni Romaniuk
, Rahul Chawdhary
, Mark Uncles

University of South Australia
Kingston University
University of New South Wales

Research output: Contribution to journal › Article › peer-review

15 Downloads (Pure)

Original language	English
Pages (from-to)	321-334
Journal	International Journal of Market Research
Volume	59
Issue number	3
Publication status	Published - 31 May 2017

Keywords

Business and management studies

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East-R-38342-AAMAccepted author manuscript, 476 KBLicence: Unspecified

Cite this

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title = "The impact of word of mouth on intention to purchase currently used and other brands",

keywords = "Business and management studies",

author = "Robert East and Jenni Romaniuk and Rahul Chawdhary and Mark Uncles",

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AU - East, Robert

AU - Romaniuk, Jenni

AU - Chawdhary, Rahul

AU - Uncles, Mark

PY - 2017/5/31

Y1 - 2017/5/31

KW - Business and management studies

UR - https://www.mrs.org.uk/ijmr_article/article/111407

M3 - Article

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JO - International Journal of Market Research

JF - International Journal of Market Research

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The impact of word of mouth on intention to purchase currently used and other brands

Keywords

Access to Document

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Cite this