The intended effect of WOM about TV programs

Jenny Romaniuk; Cathy Nguyen; Robert East

The intended effect of WOM about TV programs

Jenny Romaniuk
, Cathy Nguyen
, Robert East

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 26 May 2011
Externally published	Yes
Event	European Academy of Marketing (EMAC) 40th Conference 2011 - Ljubljana, Slovenia Duration: 24 May 2011 → 27 May 2011

Conference

Conference	European Academy of Marketing (EMAC) 40th Conference 2011
Period	24/05/11 → 27/05/11

Bibliographical note

Organising Body: European Academy of Marketing (EMAC)

Keywords

Business and management studies

Cite this

@conference{cb9bfa2fa89749eb94ff6ffb86430005,

title = "The intended effect of WOM about TV programs",

keywords = "Business and management studies",

author = "Jenny Romaniuk and Cathy Nguyen and Robert East",

note = "Organising Body: European Academy of Marketing (EMAC); European Academy of Marketing (EMAC) 40th Conference 2011 ; Conference date: 24-05-2011 Through 27-05-2011",

year = "2011",

month = may,

day = "26",

language = "English",

}