The limitations of current strategic management and marketing frameworks in the formulation and implementation of social media strategies: the need for newer theoretical perspectives

Adam Raman

The limitations of current strategic management and marketing frameworks in the formulation and implementation of social media strategies: the need for newer theoretical perspectives

Adam Raman

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 10 May 2013
Event	The 4th Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law - Kingston Upon Thames, U.K. Duration: 10 May 2013 → 10 May 2013

Conference

Conference	The 4th Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law
Period	10/05/13 → 10/05/13

Bibliographical note

Organising Body: Faculty of Business and Law: Kingston University

Keywords

Business and management studies

Cite this

@conference{92da2b53c31e4324b565b6171e613904,

title = "The limitations of current strategic management and marketing frameworks in the formulation and implementation of social media strategies: the need for newer theoretical perspectives",

keywords = "Business and management studies",

author = "Adam Raman",

note = "Organising Body: Faculty of Business and Law: Kingston University; The 4th Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law ; Conference date: 10-05-2013 Through 10-05-2013",

year = "2013",

month = may,

day = "10",

language = "English",

}

The limitations of current strategic management and marketing frameworks in the formulation and implementation of social media strategies: the need for newer theoretical perspectives. / Raman, Adam.
2013. Paper presented at The 4th Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - The limitations of current strategic management and marketing frameworks in the formulation and implementation of social media strategies

T2 - The 4th Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law

AU - Raman, Adam

N1 - Organising Body: Faculty of Business and Law: Kingston University

PY - 2013/5/10

Y1 - 2013/5/10

KW - Business and management studies

M3 - Paper

Y2 - 10 May 2013 through 10 May 2013

ER -