The marketing orientation in higher education: the perspectives of academics about its impact on their role

Helen Johnson

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The enterprising university
Subtitle of host publication	reform, excellence and equity
Editors	Gareth Williams
Place of Publication	Buckingham, U.K.
Publisher	SRHE and Open University Press
Pages	142-153
ISBN (Print)	0335210724
Publication status	Published - 2002
Externally published	Yes

Keywords

@inbook{190dbce7c02844cc9d923cf912c6cb30,

title = "The marketing orientation in higher education: the perspectives of academics about its impact on their role",

keywords = "Education",

author = "Helen Johnson",

year = "2002",

language = "English",

isbn = "0335210724",

pages = "142--153",

editor = "Gareth Williams",

booktitle = "The enterprising university",

publisher = "SRHE and Open University Press",

}