The measurement and utility of brand price elasticities

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	285-298
Journal	Journal of Marketing Management
Volume	13
Issue number	4
Publication status	Published - 1997

Keywords

@article{6f968d45e8df47718dcc6b38237cb35d,

title = "The measurement and utility of brand price elasticities",

keywords = "Business and management studies",

author = "Will Hamilton and Robert East and Stavros Kalafatis",

year = "1997",

language = "English",

volume = "13",

pages = "285--298",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "4",

}