The measurement of cannibalization

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	27-39
Journal	Journal of Product and Brand Management
Volume	6
Issue number	1
DOIs	https://doi.org/10.1108/10610429710160011
Publication status	Published - 1997

Keywords

@article{77a71fde47584a0fae3aee2ec5ea2ac8,

title = "The measurement of cannibalization",

keywords = "Business and management studies",

author = "Wendy Lomax and Kathy Hammond and Robert East and Maria Clemente",

year = "1997",

doi = "10.1108/10610429710160011",

language = "English",

volume = "6",

pages = "27--39",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

publisher = "Emerald Publishing",

number = "1",

}

TY - JOUR

T1 - The measurement of cannibalization

AU - Lomax, Wendy

AU - Hammond, Kathy

AU - East, Robert

AU - Clemente, Maria

PY - 1997

Y1 - 1997

KW - Business and management studies

U2 - 10.1108/10610429710160011

DO - 10.1108/10610429710160011

M3 - Article

SN - 1061-0421

VL - 6

SP - 27

EP - 39

JO - Journal of Product and Brand Management

JF - Journal of Product and Brand Management

IS - 1

ER -