The measurement of cannibalization

Wendy Lomax, Kathy Hammond, Robert East, Maria Clemente

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	20-28
Journal	Market Intelligence & Planning
Volume	14
Issue number	7
DOIs	https://doi.org/10.1108/02634509610152673
Publication status	Published - 1996

Keywords

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title = "The measurement of cannibalization",

keywords = "Business and management studies",

author = "Wendy Lomax and Kathy Hammond and Robert East and Maria Clemente",

year = "1996",

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TY - JOUR

T1 - The measurement of cannibalization

AU - Lomax, Wendy

AU - Hammond, Kathy

AU - East, Robert

AU - Clemente, Maria

PY - 1996

Y1 - 1996

KW - Business and management studies

U2 - 10.1108/02634509610152673

DO - 10.1108/02634509610152673

M3 - Article

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VL - 14

SP - 20

EP - 28

JO - Market Intelligence & Planning

JF - Market Intelligence & Planning

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