The mechanics of innovation diffusion

Robert East; Mark Uncles; Jenni Romaniuk; Wendy Lomax

The mechanics of innovation diffusion

Robert East
, Mark Uncles
, Jenni Romaniuk
, Wendy Lomax

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2012
Event	Australian and New Zealand Marketing Academy (ANZMAC) Conference 2012 - Adelaide, Australia Duration: 3 Dec 2012 → 5 Dec 2012

Conference

Conference	Australian and New Zealand Marketing Academy (ANZMAC) Conference 2012
Period	3/12/12 → 5/12/12

Bibliographical note

Organising Body: Australian and New Zealand Marketing Academy (ANZMAC)

Keywords

Business and management studies

Cite this

@conference{08028fa1fe4044959cd1dc42a6e32233,

title = "The mechanics of innovation diffusion",

keywords = "Business and management studies",

author = "Robert East and Mark Uncles and Jenni Romaniuk and Wendy Lomax",

note = "Organising Body: Australian and New Zealand Marketing Academy (ANZMAC); Australian and New Zealand Marketing Academy (ANZMAC) Conference 2012 ; Conference date: 03-12-2012 Through 05-12-2012",

year = "2012",

language = "English",

}

TY - CONF

T1 - The mechanics of innovation diffusion

AU - East, Robert

AU - Uncles, Mark

AU - Romaniuk, Jenni

AU - Lomax, Wendy

N1 - Organising Body: Australian and New Zealand Marketing Academy (ANZMAC)

PY - 2012

Y1 - 2012

KW - Business and management studies

M3 - Paper

T2 - Australian and New Zealand Marketing Academy (ANZMAC) Conference 2012

Y2 - 3 December 2012 through 5 December 2012

ER -