The motivation to use the financial services of supermarkets

R East, R Higgins, S Todd

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)335-348
JournalJournal of Targeting, Measurement and Analysis for Marketing
Volume7
Issue number4
Publication statusPublished - Jun 1999
Externally publishedYes

Keywords

  • Business and management studies

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