| Original language | English |
|---|---|
| Pages (from-to) | 335-348 |
| Journal | Journal of Targeting, Measurement and Analysis for Marketing |
| Volume | 7 |
| Issue number | 4 |
| Publication status | Published - Jun 1999 |
| Externally published | Yes |
Keywords
- Business and management studies
R East, R Higgins, S Todd
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 335-348 |
| Journal | Journal of Targeting, Measurement and Analysis for Marketing |
| Volume | 7 |
| Issue number | 4 |
| Publication status | Published - Jun 1999 |
| Externally published | Yes |