| Original language | English |
|---|---|
| Pages (from-to) | 19-26 |
| Journal | Journal of Macromarketing |
| Volume | 11 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - Oct 1991 |
| Externally published | Yes |
Keywords
- Business and management studies
Arthur Sybrandy, Stephen F. Pirog, Ronald S.J. Tuninga
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 19-26 |
| Journal | Journal of Macromarketing |
| Volume | 11 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - Oct 1991 |
| Externally published | Yes |