The 'Polychronicity - Multiple Media Use' (P-MMU) scale: a multi-dimensional scale to measure polychronicity in the context of multiple media use

Helen R. Robinson; Stavros P. Kalafatis

doi:10.1080/0267257X.2017.1383297

The 'Polychronicity - Multiple Media Use' (P-MMU) scale: a multi-dimensional scale to measure polychronicity in the context of multiple media use

Helen R. Robinson, Stavros P. Kalafatis

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1421-1442
Journal	Journal of Marketing Management
Volume	33
Issue number	17-18
Early online date	12 Oct 2017
DOIs	https://doi.org/10.1080/0267257X.2017.1383297
Publication status	Published - 2018

Keywords

Business and management studies

Access to Document

10.1080/0267257X.2017.1383297

Robinson-H-39806-AAMAccepted author manuscript, 710 KBLicence: Unspecified

https://doi.org/10.1080/0267257X.2017.1383297

Cite this

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title = "The 'Polychronicity - Multiple Media Use' (P-MMU) scale: a multi-dimensional scale to measure polychronicity in the context of multiple media use",

keywords = "Business and management studies",

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