The pricing decision in small firms: complexities and the deprioritising of economic determinants

James Curran, Robin Jarvis, John Kitching, Geoff Lightfoot

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	17-32
Journal	International Small Business Journal
Volume	15
Issue number	2
DOIs	https://doi.org/10.1177/0266242697152001
Publication status	Published - Jan 1997

Keywords

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title = "The pricing decision in small firms: complexities and the deprioritising of economic determinants",

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