@article{517ff167cfa143889edf50881d33c365,
title = "The role of brand equity and crisis type on corporate brand alliances in crises",
keywords = "Business and management studies, business and international management, strategy and management",
author = "Jaywant Singh and Benedetta Crisafulli and Quamina, \{La Toya\} and Rita Kottasz",
year = "2020",
month = dec,
day = "31",
doi = "10.1111/emre.12362",
language = "English",
volume = "17",
pages = "821--834",
journal = "European Management Review",
issn = "1740-4754",
publisher = "Wiley-Blackwell",
number = "4",
}