The role of corporate social responsibility in consumer evaluation of cobrands

Mercedes Galan-Ladero; Stavros Kalafatis; Jaywant Singh

The role of corporate social responsibility in consumer evaluation of cobrands

Mercedes Galan-Ladero, Stavros Kalafatis, Jaywant Singh

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2013
Event	42nd European Marketing Academy (EMAC) Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World - Istanbul, Turkey Duration: 4 Jun 2013 → 7 Jun 2013

Conference

Conference	42nd European Marketing Academy (EMAC) Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World
Period	4/06/13 → 7/06/13

Bibliographical note

Organising Body: European Marketing Academy

Keywords

Business and management studies

Cite this

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title = "The role of corporate social responsibility in consumer evaluation of cobrands",

keywords = "Business and management studies",

author = "Mercedes Galan-Ladero and Stavros Kalafatis and Jaywant Singh",

note = "Organising Body: European Marketing Academy; 42nd European Marketing Academy (EMAC) Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World ; Conference date: 04-06-2013 Through 07-06-2013",

year = "2013",

language = "English",

}

TY - CONF

T1 - The role of corporate social responsibility in consumer evaluation of cobrands

AU - Galan-Ladero, Mercedes

AU - Kalafatis, Stavros

AU - Singh, Jaywant

N1 - Organising Body: European Marketing Academy

PY - 2013

Y1 - 2013

KW - Business and management studies

M3 - Paper

T2 - 42nd European Marketing Academy (EMAC) Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World

Y2 - 4 June 2013 through 7 June 2013

ER -