The role of ethical self-identity in consumer evaluation of CSR-based brand alliances

Jaywant Singh; Mercedes Galan-Ladero

The role of ethical self-identity in consumer evaluation of CSR-based brand alliances

Jaywant Singh, Mercedes Galan-Ladero

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2013
Event	12th International Congress on Public and Non-Profit Marketing - The Canary Islands, Spain Duration: 13 Jun 2013 → 14 Jun 2013

Conference

Conference	12th International Congress on Public and Non-Profit Marketing
Period	13/06/13 → 14/06/13

Bibliographical note

Organising Body: International Association for Public and Non-Profit Marketing (IAPNM)

Keywords

Business and management studies

Cite this

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title = "The role of ethical self-identity in consumer evaluation of CSR-based brand alliances",

keywords = "Business and management studies",

author = "Jaywant Singh and Mercedes Galan-Ladero",

note = "Organising Body: International Association for Public and Non-Profit Marketing (IAPNM); 12th International Congress on Public and Non-Profit Marketing ; Conference date: 13-06-2013 Through 14-06-2013",

year = "2013",

language = "English",

}

TY - CONF

T1 - The role of ethical self-identity in consumer evaluation of CSR-based brand alliances

AU - Singh, Jaywant

AU - Galan-Ladero, Mercedes

N1 - Organising Body: International Association for Public and Non-Profit Marketing (IAPNM)

PY - 2013

Y1 - 2013

KW - Business and management studies

M3 - Paper

T2 - 12th International Congress on Public and Non-Profit Marketing

Y2 - 13 June 2013 through 14 June 2013

ER -