The role of marketing in the small firm: evidence from a regional survey

Trevor Watkins, Robert Blackburn

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)26-38
    JournalMarket Intelligence & Planning
    Volume4
    Issue number4
    DOIs
    Publication statusPublished - 1986

    Keywords

    • Business and management studies

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