The role of service type, familiarity, contact and internet experience when shopping online for services

Daniele Scarpi; Francesca Dall'Olmo Riley; Angelo Manaresi

doi:10.1007/978-3-8350-9614-1_8

The role of service type, familiarity, contact and internet experience when shopping online for services

Daniele Scarpi, Francesca Dall'Olmo Riley, Angelo Manaresi

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	E-services
Subtitle of host publication	opportunities and threats
Editors	Heiner Evanschitzky, R. Iyer Gopalkrishnan
Place of Publication	Wiesbaden, Germany
Publisher	Deutscher Universit├ñts-Verlag
Pages	133-156
ISBN (Print)	9783835008014
DOIs	https://doi.org/10.1007/978-3-8350-9614-1_8
Publication status	Published - 2007

Publication series

Name	Applied Marketing Science / Angewandte Marketingforschung
Publisher	Deutscher Universit├ñts-Verlag

Keywords

ANOVA
Business and management studies
brand familiarity
internet shopping
offline/online relationship
services typology

Access to Document

10.1007/978-3-8350-9614-1_8

http://dx.doi.org/doi:10.1007/978-3-8350-9614-1_8

Cite this

Scarpi, D., Dall'Olmo Riley, F., & Manaresi, A. (2007). The role of service type, familiarity, contact and internet experience when shopping online for services. In H. Evanschitzky, & R. I. Gopalkrishnan (Eds.), E-services: opportunities and threats (pp. 133-156). (Applied Marketing Science / Angewandte Marketingforschung). Deutscher Universit├ñts-Verlag. https://doi.org/10.1007/978-3-8350-9614-1_8

Scarpi, Daniele ; Dall'Olmo Riley, Francesca ; Manaresi, Angelo. / The role of service type, familiarity, contact and internet experience when shopping online for services. E-services: opportunities and threats. editor / Heiner Evanschitzky ; R. Iyer Gopalkrishnan. Wiesbaden, Germany : Deutscher Universit├ñts-Verlag, 2007. pp. 133-156 (Applied Marketing Science / Angewandte Marketingforschung).

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title = "The role of service type, familiarity, contact and internet experience when shopping online for services",

keywords = "ANOVA, Business and management studies, brand familiarity, internet shopping, offline/online relationship, services typology",

author = "Daniele Scarpi and \{Dall'Olmo Riley\}, Francesca and Angelo Manaresi",

year = "2007",

doi = "10.1007/978-3-8350-9614-1\_8",

language = "English",

isbn = "9783835008014",

series = "Applied Marketing Science / Angewandte Marketingforschung",

publisher = "Deutscher Universit├{\~n}ts-Verlag",

pages = "133--156",

editor = "Heiner Evanschitzky and Gopalkrishnan, \{R. Iyer\}",

booktitle = "E-services",

}

Scarpi, D, Dall'Olmo Riley, F & Manaresi, A 2007, The role of service type, familiarity, contact and internet experience when shopping online for services. in H Evanschitzky & RI Gopalkrishnan (eds), E-services: opportunities and threats. Applied Marketing Science / Angewandte Marketingforschung, Deutscher Universit├ñts-Verlag, Wiesbaden, Germany, pp. 133-156. https://doi.org/10.1007/978-3-8350-9614-1_8

The role of service type, familiarity, contact and internet experience when shopping online for services. / Scarpi, Daniele; Dall'Olmo Riley, Francesca; Manaresi, Angelo.
E-services: opportunities and threats. ed. / Heiner Evanschitzky; R. Iyer Gopalkrishnan. Wiesbaden, Germany: Deutscher Universit├ñts-Verlag, 2007. p. 133-156 (Applied Marketing Science / Angewandte Marketingforschung).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - The role of service type, familiarity, contact and internet experience when shopping online for services

AU - Scarpi, Daniele

AU - Dall'Olmo Riley, Francesca

AU - Manaresi, Angelo

PY - 2007

Y1 - 2007

KW - ANOVA

KW - Business and management studies

KW - brand familiarity

KW - internet shopping

KW - offline/online relationship

KW - services typology

U2 - 10.1007/978-3-8350-9614-1_8

DO - 10.1007/978-3-8350-9614-1_8

M3 - Chapter

SN - 9783835008014

T3 - Applied Marketing Science / Angewandte Marketingforschung

SP - 133

EP - 156

BT - E-services

A2 - Evanschitzky, Heiner

A2 - Gopalkrishnan, R. Iyer

PB - Deutscher Universit├ñts-Verlag

CY - Wiesbaden, Germany

ER -

Scarpi D, Dall'Olmo Riley F, Manaresi A. The role of service type, familiarity, contact and internet experience when shopping online for services. In Evanschitzky H, Gopalkrishnan RI, editors, E-services: opportunities and threats. Wiesbaden, Germany: Deutscher Universit├ñts-Verlag. 2007. p. 133-156. (Applied Marketing Science / Angewandte Marketingforschung). doi: 10.1007/978-3-8350-9614-1_8