The roles of brands revisited

Francesca Dall'Olmo Riley

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Keywords

@inbook{ff5d139106874a9a8bf8c294a0f7fa0b,

title = "The roles of brands revisited",

keywords = "Business and management studies",

author = "\{Dall'Olmo Riley\}, Francesca",

year = "2016",

month = apr,

day = "29",

language = "English",

isbn = "9780415703772",

pages = "394--414",

editor = "Baker, \{Michael J.\} and Susan Hart",

booktitle = "The marketing book",

publisher = "Routledge",

address = "United Kingdom",

edition = "7th ed",

}