The Routledge companion to contemporary brand management

Jaywant Singh (Editor), Francesca Dall'Olmo Riley (Editor), Charles Blankson (Editor)

Research output: Book/Report › Book › peer-review

Name	Routledge Companions in Business, Management and Accounting
Publisher	Routledge

Keywords

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title = "The Routledge companion to contemporary brand management",

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editor = "Jaywant Singh and \{Dall'Olmo Riley\}, Francesca and Charles Blankson",

year = "2016",

language = "English",

isbn = "9780415747905",

series = "Routledge Companions in Business, Management and Accounting",

publisher = "Routledge",

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A2 - Singh, Jaywant

A2 - Dall'Olmo Riley, Francesca

A2 - Blankson, Charles

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Y1 - 2016

KW - Business and management studies

M3 - Book

SN - 9780415747905

T3 - Routledge Companions in Business, Management and Accounting

BT - The Routledge companion to contemporary brand management

PB - Routledge

CY - Abingdon, U.K.

ER -