@article{f999ef8c7a2d4853ad6e9adf827b73eb,
title = "The service brand as relationships builder",
keywords = "relationship marketing, the brand, branding process, service, organizational-behavior, reputation, quality, Business and management studies",
author = "\{Dall'Olmo Riley\}, Francesca and \{de Chernatony\}, Leslie",
year = "2000",
month = jun,
doi = "10.1111/1467-8551.t01-1-00156",
language = "English",
volume = "11",
pages = "137--150",
journal = "British Journal of Management",
issn = "1045-3172",
publisher = "Wiley-Blackwell Publishing Ltd",
number = "2",
}