The service profit model: what happens to service when price becomes the most important factor?

  • Jonathan Gander

    Research output: Book/ReportOther long-form outputpeer-review

    Original languageEnglish
    Place of PublicationColchester, U.K.
    PublisherInstitute of Customer Service
    Publication statusPublished - Oct 2010

    Publication series

    NameICS Literature Reviews
    PublisherInstitute of Customer Service

    Keywords

    • Business and management studies

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