The shape of things to come: how marketing services organisations anticipate the future

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)309-325
    JournalJournal of Targeting, Measurement and Analysis for Marketing
    Volume9
    Issue number4
    Early online date1 Jun 2001
    DOIs
    Publication statusE-pub ahead of print - 1 Jun 2001

    Keywords

    • Business and management studies

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