The success factors in the global front end

Evy Sakellariou; Kalipso Karantinou

The success factors in the global front end

Evy Sakellariou
, Kalipso Karantinou

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - May 2012
Event	41st European Marketing Academy (EMAC) Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers - Lisbon, Portugal Duration: 22 May 2012 → 25 May 2012

Conference

Conference	41st European Marketing Academy (EMAC) Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers
Period	22/05/12 → 25/05/12

Bibliographical note

Organising Body: European Academy of Marketing

Keywords

Business and management studies

Cite this

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title = "The success factors in the global front end",

keywords = "Business and management studies",

author = "Evy Sakellariou and Kalipso Karantinou",

note = "Organising Body: European Academy of Marketing; 41st European Marketing Academy (EMAC) Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers ; Conference date: 22-05-2012 Through 25-05-2012",

year = "2012",

month = may,

language = "English",

}

TY - CONF

T1 - The success factors in the global front end

AU - Sakellariou, Evy

AU - Karantinou, Kalipso

N1 - Organising Body: European Academy of Marketing

PY - 2012/5

Y1 - 2012/5

KW - Business and management studies

M3 - Paper

T2 - 41st European Marketing Academy (EMAC) Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers

Y2 - 22 May 2012 through 25 May 2012

ER -