The UK consumer direct industry: a role model for relationship management?

Merlin Stone, Bryan Foss, Liz Machtynger

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)353-363
    JournalLong Range Planning
    Volume30
    Issue number3
    DOIs
    Publication statusPublished - 1 Jun 1997

    Keywords

    • Business and management studies

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