The use of social media for improving energy consumption awareness and efficiency: an overview of existing tools

Raising consumers’ awareness of energy consumption is one of the first steps in encouraging the adoption of energy saving behaviours that result in energy efficiency. Green information systems are becoming recognised as a solution to many environmental problems although information technology (e.g. disposal of IT devices) has also been associated with causing detrimental effects on the environment. Researchers and practitioners have begun to focus on Green ICT but there is little scholarly research on the use of ICT tools such as social media from an energy efficiency context to raise consumer awareness and improve their engagement in tackling environmental issues. Therefore, the aim of this paper is to explore the use of social media and existing tools for the interaction of people on energy saving discussions and for generating awareness and engagement (which thereby leads to energy efficiency behaviour). In this paper the authors provide a state of the art review around the concept of energy awareness, models of consumer engagement, and more importantly the use of social media in the energy efficiency context. This research is based on a desk-based normative review and seeks to provide a better understanding to both scholars and practitioners involved in the use of ICT for driving energy consumer awareness and engagement for energy efficiency.