The variability of attitudinal repeat-rates

F. Dall'Olmo Riley; A.S.C Ehrenberg; S.B. Castleberry; T.P. Barwise; N.R. Barnard

doi:10.1016/S0167-8116(97)00023-2

The variability of attitudinal repeat-rates

F. Dall'Olmo Riley
, A.S.C Ehrenberg
, S.B. Castleberry
, T.P. Barwise
, N.R. Barnard

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	437-450
Journal	International Journal of Research in Marketing
Volume	14
Issue number	5
DOIs	https://doi.org/10.1016/S0167-8116(97)00023-2
Publication status	Published - Dec 1997
Externally published	Yes

Bibliographical note

Note: This work was supported by the Economic and Social Research Council.

Project: Justifying our Advertising Budgets

Keywords

attitude
commitment
loyalty
attitude beliefs
brand-specific
brand-loyalty
attitudinal repeat-rates
beliefs
Business and management studies

Access to Document

10.1016/S0167-8116(97)00023-2

http://dx.doi.org/10.1016/S0167-8116(97)00023-2

Cite this

@article{5a5d0c9886ce4f5ea8fae1ab3dd241c4,

title = "The variability of attitudinal repeat-rates",

keywords = "attitude, commitment, loyalty, attitude beliefs, brand-specific, brand-loyalty, attitudinal repeat-rates, beliefs, Business and management studies",

author = "\{Dall'Olmo Riley\}, F. and A.S.C Ehrenberg and S.B. Castleberry and T.P. Barwise and N.R. Barnard",

note = "Note: This work was supported by the Economic and Social Research Council. Project: Justifying our Advertising Budgets",

year = "1997",

month = dec,

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language = "English",

volume = "14",

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journal = "International Journal of Research in Marketing",

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T1 - The variability of attitudinal repeat-rates

AU - Dall'Olmo Riley, F.

AU - Ehrenberg, A.S.C

AU - Castleberry, S.B.

AU - Barwise, T.P.

AU - Barnard, N.R.

N1 - Note: This work was supported by the Economic and Social Research Council. Project: Justifying our Advertising Budgets

PY - 1997/12

Y1 - 1997/12

KW - attitude

KW - commitment

KW - loyalty

KW - attitude beliefs

KW - brand-specific

KW - brand-loyalty

KW - attitudinal repeat-rates

KW - beliefs

KW - Business and management studies

U2 - 10.1016/S0167-8116(97)00023-2

DO - 10.1016/S0167-8116(97)00023-2

M3 - Article

SN - 0167-8116

VL - 14

SP - 437

EP - 450

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 5

ER -