The verbal and visual components of package design

Ruth Rettie, Carol Brewer

Research output: Contribution to journal › Article › peer-review

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Original language	English
Pages (from-to)	56-70
Journal	Journal of Product and Brand Management
Volume	9
Issue number	1
DOIs	https://doi.org/10.1108/10610420010316339
Publication status	Published - Jan 2000
Externally published	Yes

Keywords

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