The web motivation inventory: replication, extension and application to internet advertising

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	447-476
Journal	International Journal of Advertising
Volume	26
Issue number	4
Publication status	Published - Oct 2007
Externally published	Yes

Keywords

@article{488f1b7c3c9a47f1bd0fc3e8ed063392,

title = "The web motivation inventory: replication, extension and application to internet advertising",

keywords = "Business and management studies",

author = "Shelly Rodgers and Qimei Chen and Ye Wang and Ruth Rettie and Frank Alpert",

year = "2007",

month = oct,

language = "English",

volume = "26",

pages = "447--476",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor and Francis Ltd.",

number = "4",

}

TY - JOUR

T1 - The web motivation inventory

T2 - replication, extension and application to internet advertising

AU - Rodgers, Shelly

AU - Chen, Qimei

AU - Wang, Ye

AU - Rettie, Ruth

AU - Alpert, Frank

PY - 2007/10

Y1 - 2007/10

KW - Business and management studies

M3 - Article

SN - 0265-0487

VL - 26

SP - 447

EP - 476

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 4

ER -