They are not all same: variations in Asian consumers' value perceptions of luxury brands

Paurav Shukla, Jaywant Singh, Madhumita Banerjee

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)265-278
    JournalMarketing Letters
    Volume26
    Issue number3
    DOIs
    Publication statusPublished - Sept 2015

    Keywords

    • Asian studies
    • China
    • India
    • asian consumers
    • emerging markets
    • horizontal/vertical collectivistic cultures
    • indonesia
    • luxury brands
    • value perceptions

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