Through the paradigm funnel: a conceptual tool for literature analysis

Research output: Contribution to journal › Article › peer-review

Keywords

@article{fe99de8087604f1487890ad7df6ec91b,

title = "Through the paradigm funnel: a conceptual tool for literature analysis",

keywords = "Business and management studies",

author = "Pierre Berthon and Agnes Nairn and Arthur Money",

year = "2003",

month = jul,

language = "English",

volume = "13",

pages = "55--66",

journal = "Marketing Education Review",

issn = "1052-8008",

publisher = "Taylor and Francis Ltd.",

number = "2",

}