Towards a spectacularly dynamic and pluralist 'normal science': pragmatism, communication, IMP and BtoB marketing research

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1739-1749
Journal	Journal of Business and Industrial Marketing
Volume	35
Issue number	11
Early online date	28 Mar 2020
DOIs	https://doi.org/10.1108/JBIM-08-2019-0388
Publication status	Published - 15 Dec 2020

Keywords

@article{a829c3ee17b4450d9e44eb12f82e02a0,

title = "Towards a spectacularly dynamic and pluralist 'normal science': pragmatism, communication, IMP and BtoB marketing research",

keywords = "Business and management studies",

author = "Sid Lowe and Michel Rod and Hwang, \{Ki Soon\}",

year = "2020",

month = dec,

day = "15",

doi = "10.1108/JBIM-08-2019-0388",

language = "English",

volume = "35",

pages = "1739--1749",

journal = "Journal of Business and Industrial Marketing",

issn = "0885-8624",

publisher = "Emerald Group Publishing Ltd.",

number = "11",

}

TY - JOUR

T1 - Towards a spectacularly dynamic and pluralist 'normal science'

T2 - pragmatism, communication, IMP and BtoB marketing research

AU - Lowe, Sid

AU - Rod, Michel

AU - Hwang, Ki Soon

PY - 2020/12/15

Y1 - 2020/12/15

KW - Business and management studies

U2 - 10.1108/JBIM-08-2019-0388

DO - 10.1108/JBIM-08-2019-0388

M3 - Article

SN - 0885-8624

VL - 35

SP - 1739

EP - 1749

JO - Journal of Business and Industrial Marketing

JF - Journal of Business and Industrial Marketing

IS - 11

ER -