Towards a spectacularly dynamic and pluralist 'normal science': pragmatism, communication, IMP and BtoB marketing research

Sid Lowe; Michel Rod; Ki Soon Hwang

doi:10.1108/JBIM-08-2019-0388

Towards a spectacularly dynamic and pluralist 'normal science': pragmatism, communication, IMP and BtoB marketing research

Sid Lowe
, Michel Rod
, Ki Soon Hwang

NIDA
University of New Brunswick
Kingston University

Research output: Contribution to journal › Article › peer-review

1 Downloads (Pure)

Original language	English
Pages (from-to)	1739-1749
Journal	Journal of Business and Industrial Marketing
Volume	35
Issue number	11
Early online date	28 Mar 2020
DOIs	https://doi.org/10.1108/JBIM-08-2019-0388
Publication status	Published - 15 Dec 2020

Keywords

Business and management studies

Access to Document

10.1108/JBIM-08-2019-0388

Hwang-K-S-45200-AAM-1Accepted author manuscript, 320 KBLicence: CC BY-NC

https://doi.org/10.1108/JBIM-08-2019-0388

Cite this

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title = "Towards a spectacularly dynamic and pluralist 'normal science': pragmatism, communication, IMP and BtoB marketing research",

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