Towards an enhanced understanding of the behavioural phenomenon of multiple media use

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	699-718
Journal	Journal of Marketing Management
Volume	33
Issue number	9-10
Early online date	7 Jun 2017
DOIs	https://doi.org/10.1080/0267257X.2017.1328457
Publication status	Published - 2017

Keywords

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title = "Towards an enhanced understanding of the behavioural phenomenon of multiple media use",

keywords = "Business and management studies",

author = "Robinson, \{Helen R.\}",

year = "2017",

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language = "English",

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pages = "699--718",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

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}

TY - JOUR

T1 - Towards an enhanced understanding of the behavioural phenomenon of multiple media use

AU - Robinson, Helen R.

PY - 2017

Y1 - 2017

KW - Business and management studies

U2 - 10.1080/0267257X.2017.1328457

DO - 10.1080/0267257X.2017.1328457

M3 - Article

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VL - 33

SP - 699

EP - 718

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 9-10

ER -