UK political marketing: a question of leadership?

Jennifer Lees-Marshment, Robin Pettitt

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationGlobal political marketing
    EditorsJennifer Lees-Marshment, Chris Rudd, Jesper Stromback
    Place of PublicationLondon, U.K.
    PublisherRoutledge
    Pages113-127
    ISBN (Print)9780415427227
    Publication statusPublished - 2010

    Publication series

    NameRoutledge Research in Political Communication
    PublisherRoutledge

    Keywords

    • Politics and international studies

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