Understanding corporate social responsibility and product perceptions in consumer markets: a cross-cultural evaluation

  • Jaywant Singh
  • , Maria del Mar Garcia Salmones Sanchez
  • , Igancio Rodriguez Bosque

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)597-611
    JournalJournal of Business Ethics
    Volume80
    Issue number3
    DOIs
    Publication statusPublished - Jul 2008

    Keywords

    • corporate social responsibility
    • consumer perceptions
    • corporate communication
    • product evaluations
    • business students
    • ethical values
    • framework
    • responses
    • behavior
    • beliefs
    • impact
    • image
    • associations
    • satisfaction
    • Business and management studies

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