Understanding factors influencing consumer attitudes toward cause-related marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	52-70
Journal	Japanese Journal of Geriatrics
Volume	20
Issue number	1
DOIs	https://doi.org/10.1002/nvsm.1517
Publication status	Published - Feb 2015

Keywords

@article{15fa637432f3440891af75cd58d06ba0,

title = "Understanding factors influencing consumer attitudes toward cause-related marketing",

keywords = "Business and management studies",

author = "\{Galan Ladero\}, \{M. Mercedes\} and \{Galera Casquet\}, Clementina and Jaywant Singh",

year = "2015",

month = feb,

doi = "10.1002/nvsm.1517",

language = "English",

volume = "20",

pages = "52--70",

journal = "Japanese Journal of Geriatrics",

issn = "0300-9173",

publisher = "Japan Geriatrics Society",

number = "1",

}

TY - JOUR

T1 - Understanding factors influencing consumer attitudes toward cause-related marketing

AU - Galan Ladero, M. Mercedes

AU - Galera Casquet, Clementina

AU - Singh, Jaywant

PY - 2015/2

Y1 - 2015/2

KW - Business and management studies

U2 - 10.1002/nvsm.1517

DO - 10.1002/nvsm.1517

M3 - Article

SN - 0300-9173

VL - 20

SP - 52

EP - 70

JO - Japanese Journal of Geriatrics

JF - Japanese Journal of Geriatrics

IS - 1

ER -