Understanding how peripheral cues influence the e-satisfaction-e-loyalty link in the emerging market context: a multilevel analysis

Neeru Malhotra; Sunil Sahadev; Peter Leeflang; Keyoor Purani

Understanding how peripheral cues influence the e-satisfaction-e-loyalty link in the emerging market context: a multilevel analysis

Neeru Malhotra
, Sunil Sahadev
, Peter Leeflang
, Keyoor Purani

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2 Jul 2019
Event	Academy of Marketing Conference 2019 : When you tire of marketing you tire of life - London, U.K. Duration: 2 Jul 2019 → 4 Jul 2019

Conference

Conference	Academy of Marketing Conference 2019 : When you tire of marketing you tire of life
Period	2/07/19 → 4/07/19

Bibliographical note

Organising Body: Academy of Marketing

Keywords

Business and management studies

Cite this

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title = "Understanding how peripheral cues influence the e-satisfaction-e-loyalty link in the emerging market context: a multilevel analysis",

keywords = "Business and management studies",

author = "Neeru Malhotra and Sunil Sahadev and Peter Leeflang and Keyoor Purani",

note = "Organising Body: Academy of Marketing; Academy of Marketing Conference 2019 : When you tire of marketing you tire of life ; Conference date: 02-07-2019 Through 04-07-2019",

year = "2019",

month = jul,

day = "2",

language = "English",

}

TY - CONF

T1 - Understanding how peripheral cues influence the e-satisfaction-e-loyalty link in the emerging market context

T2 - Academy of Marketing Conference 2019 : When you tire of marketing you tire of life

AU - Malhotra, Neeru

AU - Sahadev, Sunil

AU - Leeflang, Peter

AU - Purani, Keyoor

N1 - Organising Body: Academy of Marketing

PY - 2019/7/2

Y1 - 2019/7/2

KW - Business and management studies

M3 - Paper

Y2 - 2 July 2019 through 4 July 2019

ER -