Understanding loyalty to new brands: an empirical examination of brand performance and repeat purchase behaviour

Jaywant Singh, Maria Clemente

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Published in conference proceedings. Organising Body: Academy of Marketing, U.K. Organising Body: Academy of Marketing, U.K.
Publication status	Published - 8 Jul 2010

Note: Published in conference proceedings.

Organising Body: Academy of Marketing, U.K.

Organising Body: Academy of Marketing, U.K.

Keywords

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title = "Understanding loyalty to new brands: an empirical examination of brand performance and repeat purchase behaviour",

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author = "Jaywant Singh and Maria Clemente",

note = "Note: Published in conference proceedings. Organising Body: Academy of Marketing, U.K. Organising Body: Academy of Marketing, U.K.",

year = "2010",

month = jul,

day = "8",

language = "English",

booktitle = "Published in conference proceedings. Organising Body: Academy of Marketing, U.K. Organising Body: Academy of Marketing, U.K.",

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Understanding loyalty to new brands: an empirical examination of brand performance and repeat purchase behaviour. / Singh, Jaywant; Clemente, Maria.
Published in conference proceedings. Organising Body: Academy of Marketing, U.K. Organising Body: Academy of Marketing, U.K.. 2010.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Understanding loyalty to new brands

T2 - an empirical examination of brand performance and repeat purchase behaviour

AU - Singh, Jaywant

AU - Clemente, Maria

N1 - Note: Published in conference proceedings. Organising Body: Academy of Marketing, U.K. Organising Body: Academy of Marketing, U.K.

PY - 2010/7/8

Y1 - 2010/7/8

KW - Business and management studies

M3 - Conference contribution

BT - Published in conference proceedings. Organising Body: Academy of Marketing, U.K. Organising Body: Academy of Marketing, U.K.

ER -