Understanding loyalty to new brands: an empirical examination of brand performance and repeat purchase behaviour

Jaywant Singh; Maria Clemente

Understanding loyalty to new brands: an empirical examination of brand performance and repeat purchase behaviour

Jaywant Singh
, Maria Clemente

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 8 Jul 2010
Event	Academy of Marketing Conference - Coventry, U.K. Duration: 6 Jul 2010 → 9 Jul 2010

Conference

Conference	Academy of Marketing Conference
Period	6/07/10 → 9/07/10

Bibliographical note

Note: Published in conference proceedings.

Organising Body: Academy of Marketing, U.K.

Keywords

Business and management studies

Understanding loyalty to new brands: an empirical examination of brand performance and repeat purchase behaviour
Singh, J. & Clemente, M., 8 Jul 2010, Published in conference proceedings. Organising Body: Academy of Marketing, U.K. Organising Body: Academy of Marketing, U.K..
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Cite this

@conference{dfc0fa225b8a408c91117da2112014d1,

title = "Understanding loyalty to new brands: an empirical examination of brand performance and repeat purchase behaviour",

keywords = "Business and management studies",

author = "Jaywant Singh and Maria Clemente",

note = "Note: Published in conference proceedings. Organising Body: Academy of Marketing, U.K.; Academy of Marketing Conference ; Conference date: 06-07-2010 Through 09-07-2010",

year = "2010",

month = jul,

day = "8",

language = "English",

}