Understanding multichannel shopper journey configuration: an application of goal theory

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Original language	English
Pages (from-to)	108-117
Journal	Journal of Retailing and Consumer Services
Volume	44
Early online date	22 Jun 2018
DOIs	https://doi.org/10.1016/j.jretconser.2018.06.005
Publication status	Published - 30 Sept 2018

Keywords

@article{76d6906706d24ee0876e42e6dd269d4a,

title = "Understanding multichannel shopper journey configuration: an application of goal theory",

keywords = "Business and management studies",

author = "Patricia Harris and \{Dall'Olmo Riley\}, Francesca and Chris Hand",

year = "2018",

month = sep,

day = "30",

doi = "10.1016/j.jretconser.2018.06.005",

language = "English",

volume = "44",

pages = "108--117",

journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

publisher = "Elsevier Ltd",

}

TY - JOUR

T1 - Understanding multichannel shopper journey configuration

T2 - an application of goal theory

AU - Harris, Patricia

AU - Dall'Olmo Riley, Francesca

AU - Hand, Chris

PY - 2018/9/30

Y1 - 2018/9/30

KW - Business and management studies

U2 - 10.1016/j.jretconser.2018.06.005

DO - 10.1016/j.jretconser.2018.06.005

M3 - Article

SN - 0969-6989

VL - 44

SP - 108

EP - 117

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

ER -