Understanding multichannel shopper journey configuration: an application of goal theory

Patricia Harris, Francesca Dall'Olmo Riley, Chris Hand

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	108-117
Journal	Journal of Retailing and Consumer Services
Volume	44
Early online date	22 Jun 2018
DOIs	https://doi.org/10.1016/j.jretconser.2018.06.005
Publication status	Published - 30 Sept 2018

Keywords

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title = "Understanding multichannel shopper journey configuration: an application of goal theory",

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author = "Patricia Harris and \{Dall'Olmo Riley\}, Francesca and Chris Hand",

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AU - Hand, Chris

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