Understanding the giving behaviour of the working poor

  • Roger Bennett

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Jul 2017
Externally publishedYes
EventAcademy of Marketing (AM) Conference 2017: Freedom Through Marketing: Looking Back, Going Forward - Hull, U.K.
Duration: 3 Jul 20176 Jul 2017

Conference

ConferenceAcademy of Marketing (AM) Conference 2017: Freedom Through Marketing: Looking Back, Going Forward
Period3/07/176/07/17

Bibliographical note

Note: Reworked and published as: Bennett, Roger (2018) Financial charity giving behaviour of the working poor : an empirical investigation. Journal of Marketing Management.

Organising Body: Academy of Marketing

Keywords

  • Business and management studies
  • Understanding the giving behaviour of the working poor

    Bennett, R., Jul 2017, Reworked and published as: Bennett, Roger (2018) Financial charity giving behaviour of the working poor : an empirical investigation. Journal of Marketing Management. Organising Body: Academy of Marketing Organising Body: Academy of Marketing.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

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