| Original language | English |
|---|---|
| Pages (from-to) | 95-121 |
| Journal | Journal of Nonprofit and Public Sector Marketing |
| Volume | 16 |
| Issue number | 1-2 |
| Early online date | 8 Sept 2008 |
| DOIs | |
| Publication status | Published - 8 Sept 2008 |
Keywords
- Business and management studies