Understanding what drives the purchase decision in pension and investment products

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	152-172
Journal	Journal of Financial Services Marketing
Volume	14
Issue number	2
DOIs	https://doi.org/10.1057/fsm.2009.14
Publication status	Published - Sept 2009

Keywords

@article{9704d0bda4f542ea840a8e0f97a8586e,

title = "Understanding what drives the purchase decision in pension and investment products",

keywords = "Accounting and finance",

author = "Orla Gough and Mohamed Nurullah",

year = "2009",

month = sep,

doi = "10.1057/fsm.2009.14",

language = "English",

volume = "14",

pages = "152--172",

journal = "Journal of Financial Services Marketing",

issn = "1363-0539",

publisher = "Palgrave Macmillan Ltd",

number = "2",

}

TY - JOUR

T1 - Understanding what drives the purchase decision in pension and investment products

AU - Gough, Orla

AU - Nurullah, Mohamed

PY - 2009/9

Y1 - 2009/9

KW - Accounting and finance

U2 - 10.1057/fsm.2009.14

DO - 10.1057/fsm.2009.14

M3 - Article

SN - 1363-0539

VL - 14

SP - 152

EP - 172

JO - Journal of Financial Services Marketing

JF - Journal of Financial Services Marketing

IS - 2

ER -