Using storytelling to teach sampling techniques

  • Alvina Gillani
  • , Mark N K Saunders
  • , Smirti Kutaula

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationInnovation in the teaching of research methodology excellence awards
    Subtitle of host publicationan anthology of case histories 2016
    EditorsDan Remenyi
    Place of PublicationReading, U.K.
    PublisherAcademic Conferences and Publishing International Limited
    Pages88-98
    ISBN (Print)9781910810972
    Publication statusPublished - 2016

    Bibliographical note

    Note: Published version of Kutaula, Smirti, Gillani, Alvina and Saunders, Mark N.K. (2016) Using storytelling to teach sampling techniques. In: 1st Innovation in Teaching Research Methodology Awards at 15th European Conference on Research Methodology (ECRM) for Business and Management Studies; 09-10 Jun 2016, Kingston upon Thames, U.K.

    Keywords

    • Business and management studies

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