Validation and sufficiency

Robert East; Mark D. Uncles; Jenni Romaniuk; Wendy Lomax

doi:10.1108/EJM-02-2016-0113

Validation and sufficiency

Robert East
, Mark D. Uncles
, Jenni Romaniuk
, Wendy Lomax

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	661-666
Journal	European Journal of Marketing
Volume	50
Issue number	3/4
DOIs	https://doi.org/10.1108/EJM-02-2016-0113
Publication status	Published - 4 Nov 2016

Keywords

Business and management studies

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10.1108/EJM-02-2016-0113

East-R-34638-AAMAccepted author manuscript, 206 KBLicence: Unspecified

http://dx.doi.org/10.1108/EJM-02-2016-0113

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title = "Validation and sufficiency",

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author = "Robert East and Uncles, \{Mark D.\} and Jenni Romaniuk and Wendy Lomax",

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AU - East, Robert

AU - Uncles, Mark D.

AU - Romaniuk, Jenni

AU - Lomax, Wendy

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KW - Business and management studies

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JO - European Journal of Marketing

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Validation and sufficiency

Keywords

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