View from reviews: mining service quality from UK retail banks customer‘s eWOM

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationPublished in: Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value - igniting marketing‘s social spirit. Helensburgh, U.K: Academy of Marketing. ISBN 9781399990608 Organising Body: Academy of Marketing Organising Body: Academy of Marketing
    Publication statusPublished - 2 Jul 2024

    Bibliographical note

    Note: Published in: Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value - igniting marketing‘s social spirit. Helensburgh, U.K: Academy of Marketing. ISBN 9781399990608

    Organising Body: Academy of Marketing

    Organising Body: Academy of Marketing

    Keywords

    • Business and management studies

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