View from reviews: mining service quality from UK retail banks customer‘s eWOM

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 2 Jul 2024
    EventAM2024 Conference - Cardiff, U.K.
    Duration: 1 Jul 20242 Jul 2024

    Conference

    ConferenceAM2024 Conference
    Period1/07/242/07/24

    Bibliographical note

    Note: Published in: Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value - igniting marketing‘s social spirit. Helensburgh, U.K: Academy of Marketing. ISBN 9781399990608

    Organising Body: Academy of Marketing

    Keywords

    • Business and management studies

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