Abstract
Four years ago the small Finnish mobile games developer Rovio launched a make-or-break product. Pushed to the brink of bankruptcy by spiralling development costs, the company's latest game simply had to succeed. The result was Angry Birds, a product that has been at the top of the mobile games charts since it first catapulted into our lives. Its success isn't just down to the creation of a playful and addictive game; Rovio also made some smart business decisions, which anyone wanting to target the digital space can learn from.
| Original language | English |
|---|---|
| Pages (from-to) | 14-16 |
| Journal | Alkaloids: Chemistry and Biology |
| Issue number | 4 |
| Publication status | Published - Apr 2013 |
| Externally published | Yes |
Keywords
- Business and management studies